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ISSUE: OCTOBER 2008  |  VOLUME: 34:10 printer friendly  |   email this article  |   0 comments

Making the Case for Anesthesia Support
A Seven-Step Process for Negotiating
 

By Jeffry A. Peters

Asking a hospital to provide financial support for anesthesia has become more common, but it is not getting any easier. Most hospital administrators do not understand anesthesia economics very well, so convincing them of the need for financial support is an uphill battle. At the same time, anesthesia groups often do not have a very good handle on their own financial operations. They have a hard time framing their revenue situation and making a persuasive case for assistance.

The two sides come to the table with very different ideas about the appropriate level of support. For the hospital, the ideal number is zero; for the anesthesia group, the dollar figure is a blend of real balance sheet losses and rumors about stipends received by practices across town, or across the state or country. There is little basis for a rational discussion. Financially, the immediate loser is the anesthesia practice. However, the failure to develop a workable coverage agreement ultimately hurts the hospital as well.

Anesthesia groups can circumvent such problems and get the financial support they need by leading a fact-based discussion. Based on my experience with dozens of stipend negotiations across the country, the key is following a seven-step process focused on the realities of anesthesia practice.

  1. Define the hospital’s service goals. This step addresses a major cause of conflict between hospitals and anesthesiologists—the hospital administration does not really understand what it is asking for. Begin by identifying the anesthetizing locations and hospital services to be covered. In addition to the main OR, this will typically include hospital-owned ambulatory surgery centers, obstetrics/gynecology (OB/GYN) and pain coverage, and any special procedures performed outside the OR. For the main OR, identify the number of rooms and hours open; take account of call and post-call requirements.
  2. Define the anesthesia staffing requirement. Once you have determined the number of rooms and services to be covered, define the required staffing level. Depending on your coverage model, allocate physician and nurse full-time equivalents (FTEs) by room and service. Take into account vacation and paid time off; then, add up the various room/service FTEs to an FTE total by provider (Table 1).
  3. Estimate provider costs. Convert the total FTE requirement into a total cost of provider services. Physician costs include compensation, retirement and health plan expenses, malpractice insurance, continuing medical education benefits and payroll taxes. Similarly, calculate costs associated with certified registered nurse anesthetists and multiply by the number of providers (Table 2).
  4. Define the anesthesia group’s existing revenue. Calculate the group’s net annual collections. Add any other sources of revenue that the practice may have.
  5. Verify your collections effectiveness. Many anesthesia practices have poor collections processes that result in a high level of write-offs. Improving collections performance will reduce your support request, win goodwill from hospital administrators and improve your chances of negotiation success. Most practices can safely estimate their potential revenue improvement by projecting net collections, accounts receivable and other measures to median or top-quarter performance.
  6. Define the required support. To your current annual revenue (see step 4), add your potential collections revenue improvement (from step 5) to get your net projected revenue. To get your total cost of coverage, add provider costs (see step 3), billing expenses (4% of gross revenue) and practice overhead (8.5% of gross revenue). Subtract the net projected revenue from the total cost of coverage. This figure is your practice’s total support requirement for the hospital’s service goals (Table 3).
  7. Establish monitoring mechanisms. Because the entire OR/anesthesia relationship is fluid, any stipend agreement needs to include built-in mechanisms for monitoring performance and adjusting the support level. It is reasonable for the hospital to request monthly financial statements from the anesthesia group (including gross and net revenues, accounts receivable days by payer, net collections ratio and a detailed denial report). Anesthesia groups should have access to monthly OR volume reports, and the support agreement must provide for automatic adjustments by case volume.

Fact-based Approach Provides Flexibility and Protection

The power of such a negotiation approach comes from its targeting the main problem facing most anesthesia practices—coverage of an increasing number of sites, each declining in utilization. The seven-step process outlined here educates hospital administration on the facts of anesthesia economics. Hospital leaders develop a much better understanding of what they are asking for and how much it realistically costs.

The seven-step approach also offers flexibility and protection to both parties. Well-designed mechanisms for monitoring will keep the support level viable for both the hospital and the anesthesia practice. A key point: These mechanisms can protect the anesthesia group, even if OR trends for volume and use deteriorate.

Keys To Improving Your Negotiating Position

Anesthesia groups can get even better results from the seven-step approach if they improve their negotiating position before entering discussions. You can base your physician salaries on median or top-quarter compensation. You can also choose the most favorable benchmark comparisons; regional benchmarks for the South and Midwest tend to be higher than national benchmarks, whereas the East and West coasts are normally lower. In general, however, you need to be able to justify the pay level you are asking the hospital to support.

As noted previously, upgrading your group’s collections performance will strengthen your position at the bargaining table. Improving the group’s underlying productivity can be even more important.

The single most powerful way to improve your position, however, is to make sure your anesthesia group is providing a superior level of service. In my experience, when an anesthesia group is perceived by surgeons, OR managers and hospital administrators as being “service-oriented”—e.g., willing to stay late for cases, working with the administration on operational goals—it encounters less difficulty in negotiating hospital support.

Recently, I worked on negotiating support with an anesthesia group in the South. The group’s productivity was low in comparison to both national and regional data. However, during the previous year, the physicians had been going out of their way to provide exceptional coverage to OB/GYN, and take the lead on reforming the block schedule in the OR. In the end, although the group’s support request was approximately $500,000 above what was “justifiable,” the hospital agreed to the request without a struggle.

Many Obstacles, One Focus

Negotiations for anesthesia support often run into various obstacles. Issues that need to be dealt with can include everything from practice audits and quality goals, to coverage models and compensation incentives. The power of fact-based negotiating builds solidly on the fundamentals of anesthesia practice and economics. Using this framework, anesthesia negotiators can work through a variety of problems and possibilities while staying focused on the bottom line.


Table 1. Defining Anesthesia Staffing


Hospital Service Goals

Staffing Requirement

MDs

CRNAs

Main OR

Day: 6 rooms

2

4

P.M. and evening: 3 rooms

2

1

Night: 2 rooms

1

1

Call

1

1

Post-call

1

1

ASC (3 rooms)

1

2

OB/GYN coverage

1

Pain coverage

1

1

Vacation

1

1

Total FTEs

11

12

ASC, ambulatory surgical center; CRNAs, certified registered nurse anesthetists; FTEs, full-time equivalents; OB/GYN, obstetrics/gynecology; OR, operating room


Table 2. Estimating Provider Costs



Provider Costs

Individual, $

Group, $

Physician costs

Salary

340,000


Benefits

50,000


Malpractice

9,000


Payroll taxes

11,500


Continuing medical education

2,500


Physician total (per MD and × 11)

413,000

4,543,000

CRNA costs (per nurse and × 12)

170,000

2,040,000

Total provider costs


$6,583,000

CRNAs, certified registered nurse anesthetists


Table 3. Defining Required Support

Support Scenario

Practice revenue, $

Current annual revenue

5,750,000

Potential revenue improvement

750,000

Subtotal (net projected revenue)

6,500,000

Total cost of coverage, $

Provider costs

6,583,000

Billing (4% net revenue)

260,000

Overhead (8.5% net revenue)

552,500

Subtotal

7,395,500

Total support requirement

$895,500





Mr. Peters is president of Surgical Directions, LLC (www.surgicaldirections.com), a physician-led consulting firm. He can be contacted by telephone, (312) 396-5403, or by e-mail at: jpeters@surgicaldirections.com.

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